Going for the Gold with Social Media

• increase online lead generation to gain customers or members 
  
• enhance customer/internal client involvement
  
• increase attendance at events
  
• encourage team participation
  

In addition to major social media like Facebook, Twitter, and LinkedIn, you’ll discover some smaller channels that work exceptionally well for locally-targeted efforts. You’ll learn how these  techniques can be applied to meet the communication o objectives of  almost any business. Come to this session to pick up expert tips on  how to get started, manage a social media marketing plan, and  evaluate your results.

Speaker: 
Jan Zimmerman, author of Web Marketing for Dummies and co-author of Social Media Marketing All-in-One for Dummies  and Facebook  Marketing All-in-One for Dummies, owns Watermelon Mountain Web  Marketing in Albuquerque   (watermelonweb.com). Her company has  provided online marketing consulting, social media marketing, online advertising services, website management, content  development, and strategic online promotion since 1998 to  organizations of all sizes and  types in a wide range of industry  sectors.